Friday, August 26, 2011

'GameDay' Campaign Kicks off Strong Again

Perhaps it's not surprising that the best sports show on TV has he best commercial promos, but the folks who shill "College GameDay" on ESPN have done it again.

As the show begins its 25th season, a new series of commercials will hit the air beginning Monday. Some of the spots are already online, though -- including one that celebrates the quirks of LSU coach Les Miles and another that pokes fun at the sideline signing system used by Oregon coach Chip Kelly and his staff.

Wong, Doody, Crandall, Wiener was the creative agency for the campaign.

Future spots will feature Oklahoma's Sooner Schooner and Oregon State's Benny Beaver. As usual, though, veteran analyst Lee Corso inevitably finds a way to shine and all of the on-air talent plays their roles perfectly -- just as they do with news and analysis most Saturdays.

Here's a look at the first two commercials ...
LSU and Les Miles

Oregon's Chip Kelly

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