Saturday, April 10, 2010

A, B, C ... Woods for Hype at Masters

It's subtle, but it's wrong -- and it's another a part of the unnecessary hype for The Masters by CBS Sports and ESPN.

As the first major of the year, and as a result of the loving treatment the golf tournament has always earned from its broadcast partners, The Masters has an unrivaled role as the best and most well-known tournament on U.S. soil -- and possibly the world.

Even casual fans know the characters and storylines, especially this year with Tiger Woods returning to competition.

Sometimes the hype by CBS Sports and ESPN goes beyond reason, though, and the nontraditional and unethical and use of on-screen graphics showing the leaders provides a tangible example.

In any sport's standings, whether it's golf or a team sport, individuals or teams with idential records are typically listed alphabetically. So, if four golfers were minus-4 at a tournament, they would be listed in order by their last names -- Bronson, Mulder, Parker and Smith, for example.

At The Masters, Woods always comes first when he's tied with other golfers. It happens with live coverage from CBS Sports and on "SportsCenter" segments or updates on ESPN.

It's a subtle move that puts Woods higher on the leaderboard. Logically, the TV types could argue that the lists are accurate becuase all players tied have the same score, but it's most striking when Woods is one of three golfers standing on a number. He's then listed first, followed by two golfers listed in alphabetical order.

In fairness, almost every broadcast entity follows the "Woods Alphabet" when the world's best golfer is involved and they're covering an event. It's all about the hype, pushing the sport's most TV-friendly name to the top of the leaderboard whenever possible. That's just it, though, it's hype ... pushing ... and it's wrong -- because it shows the broadcasters obvious bias.

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